Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

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The Solar Standard Processes (SSP) is a proprietary Solar systems solution methodology created by PCH Software Inc.,   this is the competitive advantage PCH has compared to it's solar solution system integrator competitors.

 

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At PCH Software we have 80 years of combined project management experience in energy sector, PCH Software team uses its proven proprietary Solar Standard Process (SPP) methodology to systematically solve and address every aspect of a solar farm implementation. We start every implementation with an assessment of specific energy needs. This includes a detailed analysis of land, its location, and governing laws and regulations. We then design the solar farm around those needs utilizing one or a selection of leading technologies, including: solar, batteries, demand managers, drone services, cloud based monitoring, security and other smart energy management devices. We don't believe in a cookie-cutter solution, so we never offer one. All PCH Software Solar Solution systems are fully custom to meet client's goals.

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