Google now discounts all reciprocal links

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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

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At PCH Software we have 80 years of combined project management experience in energy sector, PCH Software team uses its proven proprietary Solar Standard Process (SPP) methodology to systematically solve and address every aspect of a solar farm implementation. We start every implementation with an assessment of specific energy needs. This includes a detailed analysis of land, its location, and governing laws and regulations. We then design the solar farm around those needs utilizing one or a selection of leading technologies, including: solar, batteries, demand managers, drone services, cloud based monitoring, security and other smart energy management devices. We don't believe in a cookie-cutter solution, so we never offer one. All PCH Software Solar Solution systems are fully custom to meet client's goals.

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